Angel City FC has appointed The Team to market two of its biggest commercial assets – the next front‑of‑kit sponsorship and the naming rights for its Thousand Oaks performance center – in a move that could reshape the club’s revenue stream.

What exactly is The Team doing for Angel City FC?

The agency’s North American rights sales group will lead the effort, backed by The Collective, its women‑focused advisory practice. Brian Millman, VP of rights sales and brand strategy, says a core team of five will focus exclusively on Angel City. The Collective, which previously helped value the club, will stay on as a strategic resource. The goal is to craft a narrative that highlights the club’s fanbase, cultural relevance, Los Angeles footprint and growing global profile.

Why this matters for the club’s financial outlook?

Angel City was valued at $340 million by Forbes, making it the most valuable NWSL franchise. The front‑of‑kit deal with DoorDash expires soon, and the performance center, opened in January 2025, still lacks a naming‑rights sponsor. Securing blue‑chip partners for both assets could push the club’s earnings well beyond current projections. Millman notes interest is already high, though he declined to share timelines or financial targets.

How does this fit into Angel City’s broader strategy?

The club’s recent leadership change – appointing former Red Bull North America executive Amy Taylor as CEO on July 27 – signals an aggressive push for commercial growth. The Team’s global staff of about 100, including 25 in the U.S., brings a network that spans Los Angeles, New York and Denver. By targeting brands with international reach, Angel City hopes to turn its merchandise footprint – sold in all 50 states and 56 countries – into a springboard for larger partnership deals.

What’s the current on‑field context?

While the front‑of‑kit and venue deals are in play, Angel City’s on‑field story stays compelling. Top scorer this season: S. Jónsdóttir with 3 goals in 8 appearances, underscoring the club’s attacking potential as it chases a playoff spot. The performance center, the largest dedicated solely to an NWSL club, offers 50,000 sq ft of indoor space on a nine‑acre site – a facility that could become a showcase for future sponsors.

What’s next for the partnership hunt?

The Team will roll out a go‑to‑market plan in the coming weeks, matching potential sponsors with the club’s unique brand story. Though Millman won’t name specific prospects, he confirms “a lot of interest” since the opportunity hit the market. As the search progresses, Angel City fans can expect updates on any naming‑rights deal that might soon appear on the stadium façade.

How will fans feel the impact?

If a major brand lands the kit or venue deal, fans could see new logos on jerseys and signage around the Thousand Oaks complex. That visibility may also translate into more community programs and fan experiences, reinforcing Angel City’s reputation as a cultural hub in Southern California.

The partnership hunt is now underway, and the club’s commercial future could shift dramatically depending on which brands step up.